Spring Market Grocery ad

My role on the ad team at Romph Pou Agency is to create Spring Market's weekly circular ads. I am responsible for choosing colors from the brand's rainbow color palette to set the tone for each ad. I choose colors complimentary to the season the ad is going to be released in, as well as ensuring the ad looks different each week. I create family friendly, engaging puns for each page to attract shoppers to choose Spring Market for their next grocery run. I am responsible for knowing which colors contrast well on both newsprint and digital platforms.