Social Graphics

This social media campaign series was created for Devils River Whiskey to highlight the brand’s bold, adventurous spirit. The visuals balance rugged outdoor imagery, such as kayaking in North Carolina, hiking the Smoky Mountains, and rock climbing in Vermont, with clever, bold typography and consistent branding. Headlines such as “Here’s to the Daredevils” and “As Smooth as Vermont Maple Syrup” reinforce the company's motto "here's to living a life that's never short of extraordinary," and their smooth small batch whiskey. A uniform theme remains at the forefront while tailoring the tone of the individual designs to each featured region.