Brookshire's Grocery Ad

My role on the ad team at Romph Pou Agency is to set the tone for the Brookshire's weekly circular ads. I am responsible for choosing a color scheme complimentary to specific sections throughout the ad established by the grocery company, such as the Buy $5 Save $5 section, as well as the season the ad is going to be released in. In addition, I am responsible for choosing a font to use for headlines that matches the tone of the ad and works well with the company's branded fonts. I create engaging headlines to use in each ad to entice the public to shop at Brookshire's. Once my ad design is approved, I am responsible for designing the first page of the ad so a team of designers can follow my lead filling in the remaining pages based on my concept. I am responsible for knowing which fonts, colors, and background textures work well on both newsprint and on a digital platform.